Features
Everything a media buyer needs.
Nothing they don't.
MarketFlow is a focused tool. It does one job — turning a brief into a launch-ready campaign — and it does it thoroughly.
01 — STRUCTURE
Full-funnel campaign architecture
MarketFlow generates complete TOF/MOF/BOF campaign structures tuned to your platform, objective, and budget. You get a deployment-ready framework — not a generic template you have to reverse-engineer.
- →Platform-native ad set structures for Meta, Google, TikTok
- →Budget allocation by funnel stage based on your spend
- →Audience targeting recommendations per stage
- →Bidding strategy guidance per objective
02 — COPY
Platform-native ad copy
Not generic AI copy. MarketFlow writes primary text, headlines, and CTAs that follow each platform's character limits, tone conventions, and format requirements — with variation sets ready for testing.
- →Multiple primary text variants per audience
- →Headlines optimised for click-through by platform
- →CTAs matched to funnel stage and objective
- →Tone matched to your brief — not a default template
03 — TESTING
Structured creative testing matrix
MarketFlow doesn't just write variations — it gives you a testing framework. Which hooks to run first, how many per audience, what to measure, and how to interpret results to scale what works.
- →Hook angle prioritisation based on your objective
- →Phase-by-phase testing plan (Discover → Scale → Optimise)
- →Variable isolation — one thing tested at a time
- →Decision criteria for killing or scaling each variant
04 — EXPORT
Export and handoff, ready to use
Every campaign output can be exported as Markdown, copied section-by-section, or duplicated as a new starting point. Your team gets the brief, the structure, the copy, and the testing plan — in one document.
- →Export as Markdown for Notion, Linear, or Docs
- →Copy individual sections with one click
- →Duplicate any campaign as a starting template
- →Persistent history — every generation saved to your account
Comparison